JINNY - Main Image


For this brief we had to create a label design for a new flavour of craft beer called ‘Jinny Greenteeth’, based on the urban legend of a green-skinned ‘river hag’ who would apparently pull people into the water and drown them. Lovely. We were required to design 2 possible outcomes; one to suit the original, more traditional style that was already in place, and a second more modern approach. We had to create the bottle labels, a beer pump badge and a t-shirt for each design.